New Product Launch Marketing Case Study

Pelican launched a new product category of personal utility cases. Having a smaller budget and with limited brand awareness, a creative solution was required.

The Solution

Adapt a full funnel approach to reach a wider audience. Have that new audience consider Pelican for their product needs. The upper part (Brand Video) of the funnel casts a wide net, generating awareness of Pelican. The middle part (Product Video) generates interest in a Pelican product. The lowest part (static product image with SHOP NOW button) of the funnel targets the most qualified person, who is most likely to convert, which in this campaign was to purchase of the new personal utility case.

The funneled approach allowed us to reach a new audience with emotional and functional messaging.